I had originally chosen Acoustic as the genre focus for my music magazine however I did not think that it suited a mass target audience. Therefore I thought about Pop and then leaned towards Indie Pop as this genre usually associates with independent labels/artists. I found this easier and much more realistic to work with once I start taking photos of my model. I looked at magazines that featured the genre of Indie Pop, artists and bands that conformed to Indie Pop (more melodic compared to Indie Rock, less abrasive (harsh) 'and relatively angst-free'), I looked into their album's graphics as well as fonts used to get a base idea for the visual thought these Indie Pop artists associated with their genre of music.